"The best or nothing" – with this guiding principle, Gottlieb Daimler expressed his uncompromising passion for automobile manufacturing. This conviction significantly shaped the history of Mercedes-Benz and is closely linked to innovation, luxury, and the invention of the modern vehicle. It was Carl Benz who heralded the era of the automobile with his patented motor vehicle. Mercedes-Benz has thus carried the reputation for generations of combining groundbreaking technology and unmistakable elegance.
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The famous Mercedes star was registered as a trademark as early as 1909 and used as a radiator emblem from 1910. However, the name "Mercedes-Benz" has only existed since 1926, when Daimler-Motoren-Gesellschaft and Benz & Co. merged to form Daimler-Benz AG. The new trademark was quickly protected and found its way into the worldwide success story. Since then, the symbol has stood for high quality, pioneering spirit, and first-class driving culture that characterize Mercedes-Benz to this day.
From the beginning, Mercedes-Benz focused on sporting challenges and soon recorded successes in motorsport. Victories in Formula 1 as well as in numerous touring and sports car series have repeatedly shown how much the brand stands for innovation and performance. Technical insights from racing continuously flow into series production – this created legends such as the 300 SL "Gullwing", the 500 K Special Roadster, and the Mercedes-Benz SLR McLaren, which are still considered automotive icons today.
With the sub-brand Mercedes-EQ, the inventor of the automobile once again demonstrates its pioneering spirit: fully electric and hybrid vehicles interpret the well-known brand DNA in a forward-looking way. Here, too, racing plays an important role, this time in Formula E. The insights gained flow directly into the development of production vehicles and contribute to even more efficiency and performance – without sacrificing the luxurious character of a Mercedes-Benz.
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